Hal Smith is the Deputy Director of Digital Advertising and is responsible for building, executing and optimizing advertising campaigns across all digital platforms.
Prior to FP1, Hal was a Digital Advertising Coordinator for the Republican National Committee and the Trump Make America Great Again Committee, leveraging Facebook and Google Adwords for list acquisition, fundraising and Get-Out-the-Vote campaigns. In this role, he was also a member of RNC Digital’s Performance, Optimization & Experiments Team (POET).
Before joining the RNC, Hal was a state policy associate at Americans for Tax Reform, a digital intern at America Rising and a field representative for John Stirrup in Virginia’s 13th District.
Hal studied History and Political Science at Sewanee: The University of the South and hails from Lexington, Virginia.