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The Pancreatic Cancer Action Network worked for half a decade to pass federal legislation that would facilitate major advances in scientific and medical research with the ultimate goal of finally making progress against the uniquely devastating disease.
In 2012, the Pancreatic Cancer Action Network hired FP1 Strategies to help secure the passage of the Recalcitrant Cancer Research Act. FP1 developed and executed an aggressive earned media campaign that successfully secured coverage in outlets such as The New York Times, Los Angeles Times and Fox News, as well as television interviews on national programs, such as NBC’s The Today Show. FP1 also executed a successful grassroots and hyper-targeted public relations campaign in Congressional districts across the country.
Due to these collective efforts and the determined voices of advocates, patients and families, the Recalcitrant Cancer Research Act was signed into law by President Obama on January 3, 2013.
Pancreatic Cancer Action Network’s Lisa Swayze interviews with the cast of NBC’s Today Show.
Scientists researching a cure for pancreatic cancer received additional federal funding thanks to the passage of the 2013 Recalcitrant Cancer Research Act.