Case Studies

WI-01

FP1 Strategies is proud to have produced the advertising for the Congressional Leadership Fund that played a vital role in defeating Randy Bryce, a well-funded Democratic candidate who raised $8.5 million in the 2018 cycle. Our work in WI-1 recently won 5 Reed Awards from Campaigns & Elections.

Challenge

Randy Bryce launched his campaign with a powerful video on health care, and quickly became an Internet sensation and the favorite candidate of the Resistance. The fact that Bryce was initially running against Speaker Paul Ryan helped him raise millions of dollars online from liberals around the nation. Once Speaker Ryan announced his retirement, Bryce began to lead in the early summer polling against Bryan Steil and had compiled a massive warchest for the general election.

Solution

We ran several hard-hitting ads that focused on the fact that Randy Bryce had been arrested nine times, and that he had failed to pay child support for two years. We also recruited Randy Bryce’s brother, a police officer in Milwaukee, to go on camera and hit Bryce for his anti-law enforcement views.

Results

Despite being outspent by a four to one margin, our advertising campaign helped Bryan Steil win the election by 13 pts.

Watch our award-winning ads below:

Nine Arrests – Overall Radio Ad of the Year; Toughest Radio Ad

Inexcusable – House Independent Expenditure Ad of the Year

James Bryce – Most Daring and Successful Tactic; Toughest TV Ad